Grooming shouldn't feel like a wrestling match, and for a lot of dogs and owners, it does anyway, mostly because the whole process gets rushed or only happens when it's already become unavoidable. A few changes to how and when you groom can turn the whole thing from a dreaded event into something closer to routine.
Start earlier than you think you need to, and more often than a single big session. Short, frequent brushing sessions, even just a couple of minutes a day, keep a dog used to being handled and stop grooming becoming a rare, overwhelming event that only happens once matting or shedding has already become a problem.

Choose your timing carefully. Grooming straight after a walk, once a dog is a bit tired and calmer, tends to go considerably better than trying to brush a dog who's full of energy and desperate to do literally anything else. A quiet moment on the sofa in the evening often works better than a rushed five minutes before you leave for work.
Break the process into sections rather than trying to do everything in one go. Paws one day, ears the next, a full brush over the weekend. This keeps each individual session short enough that a dog doesn't have time to build up frustration, and it's considerably less overwhelming than one long session covering everything at once.
Reward generously and consistently, every single time, not just when things go particularly well. A small treat after each section, rather than one big reward at the very end, keeps a dog engaged throughout rather than only tolerating the beginning while holding out for the end.

It also helps to separate grooming from anything your dog associates with something unpleasant, like bath time or nail clipping, at least initially. Building positive associations with brushing alone, before introducing the trickier elements, gives you a foundation of trust to draw on once you do need to tackle the parts your dog likes less.
Consider the tools themselves too. A brush that pulls or catches will make any dog wary of the whole process, however patient your approach otherwise. It's worth trying a couple of different brush types to see which one your particular coat and temperament actually responds best to.
Location within the house matters more than people assume too. A calm, familiar room tends to produce a far more relaxed grooming session than wherever happens to be convenient at the time, particularly if that spot is somewhere your dog associates with other, less pleasant routines like bath time or being left alone.
If a particular part of grooming consistently causes stress, nail trimming tends to be the classic example, it's worth accepting that some sessions might need to be shorter and more frequent than others, rather than pushing through in one go simply because it feels more efficient. Slow and steady wins here, every time, even when it feels like the longer route.
It rarely needs to be more complicated than that.




